Of all the parties thrown during Microsoft PDC 2009 in Los Angeles, one of the best was the PDC Underground party at the Congo Room in LA Live. Invitation only, plenty of heavy hitters, free open bar, great music. Rock star kind of stuff. The trouble with the Conga Room though started before folks even got to the Conga Room.
To be quite honest I hate lines, and I frequently go out of my way to avoid them. I’d rather be last and sit in a seat than stand in line awkwardly fidgeting because I’m bored and there is no social convention for what to do when you’re just waiting in a queue. For PDC Underground however I waited in line. They were giving away free t-shirts to the first 100 people and nothing says ‘Conference’ like a free t-shirt.
The problem was that it was a non-standard line. By non-standard I mean that there wasn’t enough room for all 1,400 registered PDC Underground attendees to wait in front of The Conga room without impacting the foot traffic headed to the Staples Center next door for a game. So they split the line, first into two parts, and then into three.
Every since we begin socializing with our peers in kindergarten or elementary school we’re taught that lines should stay together. Teachers would prod us to keep up with the line if we fell behind. You can’t have a broken line. At LA Live however they broke the line. The first 40 or so got to wait in front of the venue. The next group were huddled across the walkway next to a restaurant. Anyone who came after that was moved to a third group behind the restaurant, barely visible from the second group. I don’t know what the restaurant was, but it smelled greasy as I waited below a kitchen exhaust vent.
As people arrived they instinctively went to the end of the line, the first line, including me. I was told that this wasn’t the end of the line. After quickly cycling through the five stages of grief in my head because this most clearly was the end of the line, I was pointed to the second line. While I waited in the second line, I watched person after person repeat the same understandable mistake I had made, and I watched them cycle through grief as well. The social convention had been broken. It wasn’t a line, it was dashes.

A few hours ago I closed TweetDeck. At least I thought I had. I had clicked the red ‘X’ at the upper right hand corner which we all know closes an application in Windows. A few minutes later I was surprised to hear the familiar chirp indicating that one of my notification columns had been updated. I again cycled through all five stages of grief. I silently rationalized: “I closed the app” “red ‘X’ means close” “I closed the app.” When I opened Task Manager however TweetDeck.exe was still running and chewing up over 100MB of memory. “How could this be?” I thought, “I clicked the red ‘X’!” As it turned out, TweetDeck doesn’t follow social convention and actually close when you tell it to. It just disappears. Quite the slight-of-hand illusionist.
Do not deviate from the socially expected behavior in your applications.